Examination May 2020
18 April 2020 to 24 May 2020
Student Number

MGT B399F (2000) Page 2 of 2
This examination is arranged in the form of an extended essay and a reflective journal. The
weighting of the extended essay is 40% of the marks for this course. The weighting of the
reflective journal is 20% of the marks for this course.
Part A: Extended Essay
You are required to work on the following extended essay in 1000 – 1200 words.
Under the current situation in Hong Kong (i.e. the threat of COVID-19), Hong Kong has been
undergoing an economic downturn. Assume you have identified a business opportunity under this
circumstance in a specific industry and you are going to start a company to exploit this
Please prepare a business proposal including the following:
 Identify the business opportunity. Please provide concrete evidence to support your idea. (150
– 200 words)
 Based on the above business opportunity, describe the type of industry that you are going to
compete in, products/services that your company is going to provide, and types of customer
needs that these products and services are going to satisfy. (250 – 300 words)
 What strategic actions will you take to compete in the industry? (600 – 700 words)
 Who are your target customers?  What are your selling points?
 What is your business-level strategy?
 What is your corporate-level strategy?
Justify your choices and make assumptions when necessary.
The word limit for each section is just for your reference. You can adjust the number of
words for each section according to your own needs.