Abstract                                                                                                              2

Part A

1. Background of Study                                                                              3

2. Research Objectives                                                                            3-4

3. Literature Review                                                                                4-7

4. Environmental Studies                                                                      7-12

5. Resource Market                                                                               12-14  

6. Tourism Industry                                                                               14-16

Part B

1. Research Methodology                                                                         16

2. Expectation Result                                                                                  16

3. Conclusion                                                                                          16-17                                                            

4. Reference                                                                                           18-19


Malaysia is a country devoted to love. Its geographical location belongs to the equator of the earth. Malaysia’s tourism and leisure industries began planning and development in the 1980s. Not only that, Malaysia’s tourism industry has a long history of more than two thousand years. According to the relevant historical records, Malaysia was also an important node of the Maritime Silk Road between the 1st and 7th centuries AD(John,2014). This thesis is based on the environment of this era, through economics to analyze the status of Malaysia’s tourism industry and status. This paper is mainly divided into two parts is the economic environment point of view, part of the market perspective. I hope this paper will give you a better understanding of the tourism industry in Malaysia.

Part A

1.Background of Study

The word “travel” first came from the Latin “tornare” and the Greek “tornos”. Its main meaning is the lathe or circle, and then it moves around the center point or axis. And now the meaning has been transformed into order. At the same time is also defined as an action or a process. Not only that, tourism is also based on tourism resources and tourist facilities to start serving tourists who like or want to travel. This is also known as the invisible trade industry in the smoke-free industry. Government departments and academic Institutions: In order to make tourism and other disciplines, including economics, sociology, cultural anthropology and geography and other disciplines corresponding, but also for a variety of travel restrictions and refinement; Economist: mainly concerned about tourism on the national economy and destination economic development, focusing on supply and demand, foreign exchange earnings and balance of payments, employment and other monetary factors; sociologists and cultural anthropologists: the main study of individual and group travel behavior, are more concerned about both host and guest Traditional culture and way of life; Geographers: concerned about the spatial factors of tourism, study the flow and location of travel, the scope of development, land use and physical environment changes.

Malaysia is divided into two parts by the South China Sea: Peninsular Malaysia on the Malay Peninsula (bordering Thailand in the north, Singapore and Singapore in the south across the Strait of Johor) and Salsa in the north of Kalimantan (south of Indonesia, Brunei National folder between Sabah and Sarawak).South-East Asia’s gardens, which guard the Straits of Malacca, pure beaches, exotic islands, pristine rainforests and modern metropolitan areas, are the birthplace of Malay culture. Horse tourism resources are very rich, sunny, pleasant climate, with many high-quality beaches, exotic islands, the original tropical jungle, precious flora and fauna, caves, ancient folk customs, historical and cultural relics and modern metropolis .According to the report of relevant authoritative data in Malaysia, the tourism growth in Malaysia was up 9.4% from 2015, driven by related industries such as retail, catering and accommodation. Not only that, tourism in Malaysia has brought revenue to the country every year since 2016, accounting for 14.8% of the national GDP (David,2017). Among them, the number of domestic tourists traveling in Malaysia reached 66 million, an increase of 5.2% and generated a revenue of 66.5 billion ringgit, of which foreign tourists mainly came from Singapore, Indonesia and China. The data also show that the local tourism industry has created 3.2 million job opportunities, accounting for 22.7% of the Malaysian employment rate. From an economic point of view, the tourism industry wants better development and sustainable tourism is a very important way. In fact, the essence of the sustainable tourism industry is to constantly maintain the sustainability of resources and culture, and at the same time provide fair coordination opportunities for tourists and local residents. Specifically, to develop sustainable tourism, it is necessary to continuously improve the harmonious relationship between people’s influence on the tourism environment and economic efficiency, and constantly strengthen their ecological protection concepts. Constantly promote the fair development of tourism, provide the overall tourism government and tourists with quality and harmonious tourism service quality, and finally protect future social tourism resources and development.(David,2017).

2.Research Objectives

Through the sustainable development of tourism analysis can help the tourism industry to develop well, and enhance and expand greater economic benefits. Sustainable Tourism is the concept of tourism formed from the perspective of development concept. It is a “philosophy of development” and not a specific form of tourism. Should be analyzed from two aspects: First, from the tourism demand perspective, it is a form of tourism or tourism products. The other is from the tourism supply perspective, it is a sustainable mode of tourism development. In practice, we should unify them, use ecological thought to guide the tourism planning of tourist destinations, design ecologically-tourism products scientifically, perfect the monitoring system and protect the resources and environment of eco-tourism. Under the premise of obtaining ecological benefits, to provide travelers with real high-quality eco-tourism experience, but also to obtain economic benefits of tourism, improve the living standards of local residents, and ultimately achieve the best social benefits. The main thrust of this paper is to understand and discover the entrepreneurial landscape for sustainable tourism.

3.Literature Review

1. The sustainable development of tourism should consider the following questions: (1) Who should be regarded as the stakeholders in tourism development; (2) How should planners and developers involve stakeholders in the development of tourism? The survey was completed by reviewing and drawing conclusions from the literature. The discussion includes ideas from both management and public participation perspectives. However, there are still some not-good parts of this research report. For example, sustainable development is a kind of belief, a mode of traveling and thinking, and it cannot be enough in the perspective of management and public participation.

2. This research paper mainly examines the development of rural tourism in Malaysia and provides a briefing on rural tourism in Malaysia based on the planning methods and types of tourism development in Malaysia. In view of the development and prospect of sustainable tourism in this dissertation, rural tourism in Malaysia is a very good green and feels the tourism form in Southeast Asia. However, there are still many limitations and limitations in the empirical study of the paper. At the same time, Information resulting from the data can only be used as a reference.

3. This paper mainly discusses the adaptive capacity of rural tourism in rural Malaysia for sustainable development. This method mainly includes on-site observation and extensive literature reference. The results of the last study show that the development of sustainable tourism in rural Malaysia can be better Help to improve the resilience of local communities, and also need to take some relevant strategies and tactics to better develop rural tourism in Malaysia to better adapt to the adaptability of Malaysian communities. In the context of sustainable tourism, the dissemination of information and changes in thinking are required in addition to the associated strategies.

4. The concept of tourism sustainable development is determined by the special nature and status of the tourism industry. This concept has been reached in the international forum and reached an agreement. First, it is a dynamic and growing body of activity that is the main economic pillar of many countries and tourist destinations. Second, tourism, as a link between consumers (tourists), industry, the environment and local communities, between the formations of a special relationship. This special relationship arises from the difference between tourism and most other industries. Whether a tourism activity is good or not depends on how tourists (tourists) evaluate tourism product providers and tourism products themselves. At the same time, this special relationship also leads to three important and unique elements of sustainable tourism(Fabio&Anil, McAleer,2011):Interaction: The service-oriented nature of tourism, manifested in providing an experience of tourist destinations, that is, many direct or indirect interactions between tourists, tourism reception groups and the environment in which they are located;2. Awareness and tourism is making people (tourists and hosts) increasingly aware of environmental issues and ethnic and cultural differences that have inspired tourists’ attention to the issue of sustainable development, not just on the go, but also on the go carry out his whole life.3. Dependencies: Most travel comes from the tourist’s need for some kind of tourism, either exploring the original experience or looking for attractive natural areas or for authentic historical and traditional culture or expectation and hospitable hosts the establishment of friendship, the survival of tourism depends on the needs of tourists. In addition, this figure also shows the interaction between the 12 goals and their environment, economy and society. The relationship is as follows: First, the viability of the tourism economy depends entirely on the maintenance of the environmental quality of the locality; Second, satisfying tourists’ needs, helping to solve problems and providing high-quality services are also an important part of sustainable development. Thirdly, a rich culture is often considered as a manifestation of social sustainability. However, it is not related to the built environment and cultural environment Fourthly, social welfare, which is a social objective closely related to the management of environmental resources, such as requiring access to fresh water and transportation; Fifth, the quality of employment and social justice issues (such as poverty alleviation Etc.) are also closely related to the economic and social sustainability.

5. Environmental issues are now top issues in the world and the paper addresses the enormous challenges facing each type of business through environmental issues and ecosystem stability, as well as research testing to understand what these management absolutely for environmental impact, the data is based on an analysis of the content of 243 annual reports of listed companies. However, the scope of the analysis for the tourism industry is too general. This paper analyzes the importance and future prospects of sustainable tourism specifically for the current situation in Malaysia.

6. With regard to the need for everyone on global environmental governance, the paper argues that the time between the Stockholm era was the political debate in the South, and the Stockholm-Rio era was an unwilling age, so the notion of sustainable development shaped the global However, in the following years, developing countries began to attach importance to their commitment and potential for achieving sustainable development. By analyzing the background of the times to illustrate the impact of environmental governance in developing countries, it belongs to the developing countries for Malaysia, but it also has strong clan geopolitics. This concept of sustainable development contains relatively large quantities of the political color.

7. This paper analyzes and presents the challenges of environmental information management mainly through a review of image and environmental information. It also provides some strategic implications for some environmental reports as an important tool for improving environmental management. According to this paper, the company’s environmental performance and environmental reporting should be seen as strategic issues in business strategy, especially for Malaysia. However, this essay does not cover tourism-related parts.

8. The development of tourism is related to the geo-environment as a factor, and the labor market in tourism is also very important support. This thesis is not enough emphasis on human resources development for tourism planning in developing countries and regions. Tourism programs all support forms of tourism that do not fit the existing human resource capabilities, so local residents are hard-pressed to truly participate in the tourism industry, so the benefits they receive are very low because the paper proposes to expand the development of human resources in tourism planning by proposing The policy – industry – the region as the framework of the form of tourism. It can also provide reference for the Malaysian tourism industry.

9. This thesis mainly analyzes the tourism patterns of Muslim countries and examines the policies and development strategies that religious factors influence the related tourism industry. This paper studies the case of Malaysia, where Islamic religion is a religion, and the final results show that Muslims Religious teachings encourage some related religious activities such as tourism, but have no profound influence on the tourism development mode of Muslim countries. In fact, all the ideas and laws that provide information for tourism planning and management are also derived from western countries. Not only that, religious activities related to the form of tourism and tourism planning also did not have a great impact.

10. This thesis is mainly based on the viewpoints of ecotourism experiences of ecotourists in Sabah, Malaysia, to describe the quality of experience represented by them. Through in-depth interviews with two eco-museums in Europe, Experience is multi-dimensional, and at the same time they describe the importance of positive experiences for ecotourism experiencers, and also involve two different attributes for the quality of the final experience. One is the functional elements and ecotourism provided by service providers my own emotional experience. Through the theoretical support of this paper, we can better enhance the part of ecotourism in sustainable tourism.

11. Ecotourism in Malaysia is a very dynamic tourism in Malaysia. Many of the protected areas, including remote traditional communities, national parks and pristine tropical rainforests, can serve as backdrops for Malaysia’s ecotourism industry. This paper focuses on issues facing key management of community and ecotourism in Malaysia such as government support, the sustainable use of local resources and the involvement of relevant stakeholders in several stakeholders, as well as the strengthening of local institutions and Regional links. This paper’s unique advantages to Malaysia, a country with unique characteristics, can make tourism better. It is also very important to focus on ecotourism in the process of developing tourism.

4.Environmental Studies

Tourism is an industry that develops with the continuous improvement of people’s living standards and spiritual and material needs. The quality of tourism resources and tourism environment is the basis for the survival and development of tourism. Malaysia’s strong geographical environment and resource advantages have created good conditions for the development of tourism, resulting in the rapid development of tourism and resulting considerable economic benefits. However, people always consider the development of the tourism industry as an economic activity, focusing on the pursuit of their economic benefits, while relatively ignoring the impact of tourism on the environment. Environmental research is very important for the development of sustainable tourism. It aims at specific aspects of environmental research. First, environmental governance, second environmental pollution, and third, political environment.

A.Environmental Governance

Environmental governance refers to prevention and control measures taken against the pollution damage to a series of resources such as land, water resources and the atmosphere caused by the development of human society. When everyone takes a responsible attitude and co-manages our environment, we can ensure that society is safe and healthy. This is why the United Nations Environment Program works with countries and organizations to promote stronger institutions and partnerships. Global environmental issues, also known as international environmental issues or global environmental issues, refer to the problem of global environmental pollution and ecological balance beyond the borders and jurisdiction of sovereign nations. Its meaning is: First, some environmental problems are prevalent on the earth. Environmental issues in different countries and regions are universal and common in nature. Such as climate change, the destruction of the ozone layer, water scarcity and sharp decline in biodiversity. Secondly, although it is an environmental problem in some weekends and regions, its impact and harm have the result of being transnational and trans-regional. Such as acid rain, marine pollution, toxic chemicals and hazardous waste trans-boundary movements. At present, the major environmental issues that have aroused global attention are: global climate change, acid rain pollution, depletion of the ozone layer, trans-boundary movement and proliferation of poisonous and hazardous chemicals and wastes, sharp decline in biodiversity and marine pollution. There are also ecological and environmental problems that prevail in developing countries. Such as water pollution and water scarcity, land degradation, desertification, soil erosion, declining forests. These issues are very important to the sustainable development of the tourism industry. Protecting the environment can help us better study the tourism industry. For Malaysia, the environment here is more primitive, so it needs the protection of the environment and the environmental governance. Only in this way can the environment be better managed in order to help Malaysia’s tourism industry for sustainable development.


The overall environmental pollution in tourism is mainly caused by the environmental protection caused by the development of tourism resources and the overall tourism management. Specifically, it includes the discharge of waste water during reception, such as the discharge of sewage from hotels, refuse dumping and construction smoke emission. At the same time, there are also waste discharges during the tourist attractions, such as the emission of cars and aircraft during the tour. There are the most air and biological pollution. At the same time, some domestic and foreign governments and enterprises have not paid enough attention to the pollution of tourism and caused some man-made pollution. After the influx of tourists, serious environmental pollution problems have emerged. Some tourist areas, especially the seaside tourist area had to be closed. Tourism environmental pollution not only affects the tourism itself, but also destroys the living environment and ecological balance of residents in tourist areas. All of these will result in the pressure of the environment brought by the tourism industry as a whole. Therefore, tourism environment pollution is also a very big activity in the tourism industry. Therefore, in order to make tourism sustainable development, sustainable tourism is ecotourism. In the whole development process, it is also necessary to protect the environment and the harmonious living of the environment. Only in this way can tourism be better developed Malaysia is a country rich in resources and geography. Therefore, the development of tourism here also needs good environmental protection, sustainable development and the development of tourism ecological chain.

C.Policies (GDP)

Since tourism is a tourism resource for the full exploitation of state-owned land and Yanbian, the policy requirements are very high. During the period of the Eighth Plan of 2001-2005, total tourism revenue in Malaysia nearly doubled. Due to the long-term guarantee The rapid growth trend, the current tourism industry is already Malaysia’s second largest source of income, the third largest economic pillar, in 2007 Malaysia international tourist arrivals as high as 20.97 million passengers, located in Southeast Asia first. According to the relevant Malaysian report, Malaysia has relatively strong tourist competitiveness. According to the report, the promotion of tourism in Malaysia is due to the country’s advantages in tourism policies and regulations. The Malaysian government’s policy on tourism High priority, followed by the transparency of policy development, the improvement of tourism policy and ease of implementation are also doing very well, but also because of such advantages will be for some time in Malaysia and Southeast Asia to maintain the number of international tourists in the first place.



(Cite a Website – Cite This For Me. (2018). Retrieved 2 March 2018, from

According to relevant data from the World Tourism Organization, tourism has become the fastest growing in the world. One of the most important industries, not only that, for Malaysia, tourism revenue has made a lot of contribution to GDP. According to the following icon, Malaysian tourism is expected to contribute more than double the GDP of tourism in 2027. Moreover, Malaysia’s tourism industry’s contribution to GDP has ranked 53 in 185 countries around the world and is expected to continue to grow.



(Cite a Website – Cite This For Me. (2018). Retrieved 2 March 2018, from



(Cite a Website – Cite This For Me. (2018). Retrieved 2 March 2018, from

Not only that, the impact of GDP on tourism is also mutual. According to the data in the chart below, the direct contribution of Travel & Tourism to GDP in 2016 was MYR58.0bn (4.7% of GDP). This is forecast to rise by 4.2% to MYR60.4bn in 2017.This primarily reflects the economic activity generated by industries such as hotels, travel agents, airlines and other passenger transportation. The direct contribution of Travel & Tourism to GDP is expected to grow by 5.2% pa to MYR100.4bn (5.4% of GDP) by 2027.The total contribution of Travel & Tourism to GDP (including wider effects from investment, the supply chain and induced income impacts, was MYR167.5bn in 2016 (13.7% of GDP) and is expected to grow by 4.2% to MYR174.6bn (13.7% of GDP) in 2017.It is forecast to rise by 5.4% pa to MYR295.6bn by 2027 (15.9% of GDP)



(Cite a Website – Cite This For Me. (2018). Retrieved 2 March 2018, from

According to the data shown in the figure below, Leisure travel spending (inbound and domestic)generated 49.9% of direct Travel & Tourism GDP in2016 (MYR70.0bn) compared with 50.1% for business travel spending (MYR70.4bn).Business travel spending is expected to grow by 19.5% in 2017 to MYR84.1bn, and rise by 4.2% pa toMYR126.7bn in 2027.Leisure travel spending is expected to fall by 10.9% in2017 to MYR62.4bn, and rise by 6.2% pa to MYR113.8bnin 2027.Domestic travel spending generated 48.3% of direct Travel & Tourism GDP in 2016 compared with 51.7%for visitor exports (ie foreign visitor spending or international tourism receipts).Domestic travel spending is expected to grow by3.4% in 2017 to MYR70.1bn, and rise by 4.7% pa toMYR110.7bn in 2027. Visitor exports are expected to grow by 5.2% in 2017to MYR76.4bn, and rise by 5.4% pa to MYR129.8bn in2027.The Travel & Tourism industry contributes to GDP and employment in many ways .The total contribution of Travel & Tourism to GDP is nearly three times greater than its direct contribution.

These tourism expenditures have led to a number of business travel expenditures, and have also led to a series of jobs such as restaurants and hotels. Tourism has promoted the continuous growth of GDP, and has led to the continuous improvement of people’s living standards through the continuous growth of GDP. In the pursuit of people’s pursuit of spiritual life, life finally promotes the rapid development of tourism.

5.Resource Market (Employment)



(Cite a Website – Cite This For Me. (2018). Retrieved 2 March 2018, from



(Cite a Website – Cite This For Me. (2018). Retrieved 2 March 2018, from

Travel & Tourism generated 639,500 jobs directly in 2016 (4.5% of total employment) and this is forecast to grow by 1.9% in 2017 to 651,500(excluding commuter services). It also includes, for example, the activities of the restaurant and leisure industries directly supported by tourists. By 2027, Travel & Tourism will account for 956,000 jobs directly, an increase of 3.9% pa over the next ten years. The total contribution of Travel & Tourism to employment (including wider effects from investment, the supply chain and induced. By 2027, Travel & Tourism is forecast to support 2,564,000 jobs (14.5% of total employment), an increase of 4.0% pa over the period.

Malaysia’s Labor Force Participation Rates data was reported at 68.10% in Dec 2017. This records an increase from the previous number of 67.90% for Nov 2017. Malaysia’s Labor Force Participation Rates data was reported 67.10% from Jan 2015 to Dec 2017, with 36 observations. At least 500,000 people are employed in tourism, accounting for about 5% of the labor force in Malaysia. At the same time, tourism has also brought about growth in other industries. It is an extremely important industry for Malaysia. With 500,000 visitors in 1998, it has risen to 26.7 million by 2016, bringing RM84 billion in foreign exchange earnings to Malaysia while the booming tourism industry in Malaysia has brought about a very large employment and labor market as Malaysia Belongs to the trilingual countries, with sufficient workforce supplement.

Malaysia has abundant land resources and arable land of about 414 hectares, accounting for 30.6% of the arable land. Agriculture is dominated by cash crops and there are numerous native forests and islands. In 1990 and 1994, two Malaysia’s tourism year will boost the development of very stable couriers in the tourism industry. Because the rich geographical resources create a very diverse tourist landscape, such as primeval forest landscape and island landscape, these landscapes are all of the original ecological environment. Therefore, in the development of tourism at the same time, it is necessary to ensure the part of ecotourism and accomplish the sustainable development of tourism.

6.Tourism Industry  (analysis)



(Cite a Website – Cite This For Me. (2018). Retrieved 2 March 2018, from



(Cite a Website – Cite This For Me. (2018). Retrieved 2 March 2018, from



(Cite a Website – Cite This For Me. (2018). Retrieved 2 March 2018, from

Visitor exports are a key component of the direct contribution of Travel & Tourism. In 2016, Malaysia generated MYR72.6bn in visitor exports. In 2017, this is expected to grow by 5.2%, and the country is expected to attract 28,467,000 international tourist arrivals. By 2027, international tourist arrivals are forecast to total 52,371,000, generating expenditure of MYR129.8bn, an increase of 5.4% pa. Travel & Tourism is expected to have attracted capital investment of MYR20.6bn in 2016. This is expected to rise by 8.2% in 2017, and rise by5.5% pa over the next ten years to MYR38.1bn in 2027.Travel & Tourism’s share of total national investment will rise from 6.8% in 2017 to 8.0% in 2027. These data also show that the Malaysian tourism market will have greater development and living space in the future.

Malaysia is very suitable for the development of tourism both in geographical environment and climate environment. And Malaysia has a lot of natural resources and Southeast Asian customs are the most in Southeast Asian countries, but in the process of sustainable tourism development, through related Data studies found that tourism in Malaysia is very poorly managed, relatively undermanaged and backward in security. There is no solution to these problems and there is a great lack of diversified integration. These unmanaged tourism assets not only cannot increase the income of the tourism industry but lead to negative growth. What’s more, the most suitable development in Malaysia for developing a sustainable tourism industry is two forms of tourism: one is ecotourism and the other is cultural tourism because most parts of Malaysia have a very complete and intact original preservation Ecological areas, such as national parks, have a very large number of world-class protected animals, such as virgin forests, with very rich tourism resources. Malaysia is a country where Muslims are the state religion. Because of the very strong Muslim religious culture preserved, the related religious buildings can be seen everywhere. This is a very good way to spread Muslim culture and the native Southeast Asian culture. Are very good way to travel. However, the sustainable development of tourism is not only the primitive ecotourism and cultural tourism, but also the need for a more environmentally friendly, green and sustainable tourism industry so as to realize the long-term and rapid development of the tourism industry.

Part B

1.Research Methodology

The analysis of research methods at the philosophical level refers to the process of discovering new phenomena and new things in the research process and proposing new theories and new ideas. At the same time, it reveals the tools and means of the inherent laws of things. At the same time, it is also a skill for the intelligent use of scientific thinking, including the literature review, observation, and method of thinking. Not only that, there are many specific research methods, historical research methods, conceptual research methods, and comparative research methods. Among them, there are four major ones. The first one can better understand the overall history and the status quo of research topics and help determine the research topics. The second can be the general impression of the new city research object, while observing, the third can focus on a lot of actual data related information. Fourth, we can better understand the overall picture of the overall research method. This article finds and looks for more than ten articles, obtains the research result through the related reference various kinds of literature to this question analysis and the research result. Case study is to identify a particular object of the research object to be investigated and analyzed to clarify its characteristics and the formation of a research method. There are three basic types of case studies: (1) a personal survey that investigates an individual in an organization; (2) a group survey that investigates an organization or group; (3) a question survey a phenomenon or problem to investigate. This paper is mainly based on the case of tourism in Malaysia, to analyze the advantages and the tourism faced by the Malaysian tourism industry in achieving sustainable development. Through the analysis, we have never got the relevant findings and understand the current situation and future development of Malaysia’s tourism industry trends and Potential.

2.Expectation Result

In the process of this thesis, we mainly hope that tourism will be the mainstay. Through the case of Malaysia, we will understand the status quo and problems faced by Malaysian tourism in achieving sustainable development and how to solve them. In the overall essay writing and research process, we have a basic understanding of the status of tourism in Malaysia and related issues such as Malaysia’s abundant labor resources and abundant environmental resources as well as the support of government-related policies. These are all very good tourism development in Malaysia But because of Malaysia’s over-conservativeness. There is still a lack of a systematic scale of management and operation of the overall tourism industry. This has resulted in a series of security problems and management during the tourism process Problem, resulting in the overall quality of the tourism industry is not high enough, although the annual number of amazing tourism, but the quality is still relatively backward. Of course, how to solve these problems is due to the fact that there is a lot of data and figures that are still outdated and outdated due to the lack of information on the overall inquiry and their own level. Therefore, we must further deepen and meticulously solve these problems facing the last one research.


Through the research and understanding on the sustainable development of tourism in Malaysia and through the analysis of GDP and environment as well as some economic methods, we can better understand the problems facing the sustainable development of tourism in Malaysia and the commercial potential of Malaysia’s tourism sustainable development. Better social practice, but also learned the relevant research methods and for the tourism industry as a whole situation and the future trend of how to develop a deep learning and experience. According to relevant statistics, visitor arrivals to Malaysia will reach 2670 in 2016, an increase of 4% over 2015, while the total tourist arrivals in 2016 will be Malaysia’s total in 2016 compared with RM69.1 billion in 2015 With more than 81.2 billion , Malaysia believes that in the near future, with the help of China’s “Belt and Road” regional policy, Malaysia will have more direct flights and more tourist parks built for sustainable tourism Development and implementation of the plan to form a better ecotourism, green tourism.


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